An awareness campaign for rescue dogs

An awareness campaign for rescue dogs The topic I have chosen is an awareness campaign for rescue dogs. My goal is to inspire others to rescue dogs as opposed to buying them from a pet shop or a breeder. I will be researching and exploring why rescuing is the better option, where and how to adopt them. I will also be discussing my dogs story and why my family and I made the decision to rescue my adorable, loveable, four- legged, furry, best friend, Henry! The inspiration I had for this project idea was my dog’s story. I hate the idea that there are so many dogs going through what my dog went through before we rescued him, such as being abused, left on the streets, etc. After my dog was previously abused and left on the streets he lived with a small family who found him but did not want to keep him. I want to raise awareness to this issue and bring attention to these dogs who do not have a voice of their own. I will be achieving this by making a logo and a specific color to represent rescue dogs. I may also make merchandise (e.g. badges, t-shirts, etc.). I want to make bananas for dogs to wear to symbolize rights for dogs. Bright colored posters and merchandise will also be features to draw attention to it. I have chosen ‘Fairness and development’ as a global context. I chose this as it is obviously unfair that dogs are being treated in such a way as well as pet shop dogs/ breeder dogs are preferred over rescue dogs. I want to tell others that rescue dogs deserve a second chance at life with a new family. Majority of dogs put up for rescue have been previously abused and neglected which is not fair. My dog was on going to be on death row which means he was in a designated area for a while to die as no one wanted to adopt him but he was lucky to have us. This makes me think about how many dogs are in death row/ going to be and how one family could save a life. Not choosing a rescue dog over a pet shop dog can potentially end a dog’s life. However not choosing to buy a dog from a shop will not kill the dog as it will have many other families to choose from. How many dogs have been put down or put into pounds because someone just had to have the cute puppy in the window instead of an equally cute puppy begging for a family that will truly love and respect them that they never had experienced before? This is not ok. This should not be ‘the normal’.

Consumer Segmentation Process Case Study Example | Topics and Well Written Essays - 1250 words

Consumer Segmentation Process - Case Study Example It has changed the nature of health care. The marketing technique used by this brand can be called as customized branding. It is a process to accommodate the brand according to the needs of to specific individuals for particular purposes. The market Segmentation plays important role during this process. For instance in the case of NHF 'Tick' products it helps to understand and identify a particular group of customers for defining the needs of customers and also for evolving guidelines to find the required product. The segmentation process also used instrumentally for developing and communicating the customized brand proposal. Market segmentation is the method of separating the market segments into specific categories. Different groups of consumers need different types of products. They should be accessed by using specific strategies. By using target marketing method developing sales and evolving marketing strategies. Product positioning is used by companies to offer specific products to specific group of people. Purpose of market segmentation can be achieved with the help of various methodologies. The main segmentation variables for consumer markets depend upon geography, demography, psychology and behavior of consumers. These variables are used in conjunction with market requirements. Marketing experts think that they are in a better position to know market segments where requirements of consumers are not fully met. Managers should use different segmentation variables in association to target markets precisely. Geographic Variable The geographical association of consumers plays an important role in market segmentation process. Research reports show that preferences of vary from village dwellers to city inhabitants. There is quite noticeable difference in the purchasing power of these categories of the consumers. Moreover these preference vary from developing regions to developed regions. As far as Australia is concerned the consumer preferences are quite different in city centers as compared to rural consumers. It would be interesting to know that major city dwellers are more prone to heart diseases because of their busy lives and also because of fast food culture. Whereas in rural areas, people are involved in physical activities on greater scale. So there is less chance of heart diseases. Consequently they would pay less attention to NHF recommended products. So it can be concluded that companies would have to target specific regions. (Michman, 1991, p. 27) Demographic Variable Analyses of polls and survey results show that age play an important role in market segmentation process with special reference to NHF recommended products. Heart diseases and other similar symptoms are likely to develop in people of high age group. So it would be appropriate to target the groups of older age people who may feel interest in 'Tick' products. The age factor is also associated with geographic variables as well. Companies can target those thickly populated areas where aged people are dwelling higher proportion who are more prone to heart and high cholesterol related diseases. Consumers can be further

Sociology - families and divorce Essay Example | Topics and Well Written Essays - 500 words

Sociology - families and divorce - Essay Example Of course, when compared with children whose parents are happily married, data shows that children whose parents are divorced do seem to be on a lower level of wellbeing. I believe, the real test would be to see where these children are placed with regard to their level of wellbeing when compared to children whose parents, although married, are acrimonious in their relationship. The results, I am sure, would show that children with single parents are actually much better off with regard to the level of their wellbeing than those children whose parents are acrimoniously living in a marriage. I feel the effects of divorce on children are actually great because of the fact that a lot of bitterness is revealed not only before but during the process of divorce. In fact, in most cases the bitterness that spouses feel towards each other is carried even after the divorce, to the point where the children feel like they are trapped in a vortex of resentment, and they have no choice but to find some sort of escape from it all. That is one of the reasons why the wellbeing, especially the psychological wellbeing, of children of divorced parents is low. However, lower still is the psychological and over all wellbeing of children who live with parents who are married and live together, but metaphorically are constantly at each other’s throat over small to big things. Such children are exposed to constant and relentless negativity and this adversely affects them. In the event of divorce, the rancor actually comes to an end, with parents expressing either limited and sporadic hostility, or none at all. More research needs to be done in this regard, however, from the available data that I have gone through, it is clearly established that children whose parents have divorced are actually better off than those whose parents live together but are constantly expressing their resentment towards one another. I feel that we, as